How to convince my body to run on a regular basis?

I like to run, I guess, but only for the feeling I receive after the workout. Because during the actual run, i dread it SO much! I'm a pretty lazy person, so because of that, no matter how much I need the exercise, I don't do it. There are times where I have to drag my body outside, and its funny because every time after I finish, I feel amazing and promise myself that I'll make this a daily routine. But STILL, even when running makes me feel good (afterward, at least) I slack off! And it's killing me! I know I'm making this so much more complicated than it's suppose to be, but I think it has to do with my mental relationship with running. Any advice on what to do during the run to make it more enjoyable (besides an ipod)? Or any advice at all? I tell myself "tomorrow" everyday, but too many tomorrows have elapsed. Help!